Kids Go Wild
A BIRMINGHAM children’s centre has been plunged into a sexism row after openly telling dads: “You’re banned.”
Kids Go Wild recently opened in Sparkhill and boasts it is the first soft play venue in the country for just mums and their kids.
Staff have told dads they are not allowed in for ‘‘cultural’’ reasons – but the Equality and Human Rights Commission is now looking into the ban.
Kids Go Wild advertises itself as “the UK’s first ladies and children’s only soft play centre.”
Staff openly tell men they are not allowed in and a flyer posted to homes in the city reads: “Ladies and children only. No boys over nine allowed.”
They claim the ban is for “cultural” reasons and in the interests of the “predominantly Asian” local community.
But a Tyseley dad-of-one, who was handed a flyer, said: “It’s completely disgusting – it’s sexist. To turn me away because I’m a man is against the Equality Act.”
The Equality and Human Rights Commission is now set to look into the ban at the venue in Fernley Road.
When the Birmingham Mail rang the play centre a woman who claimed to be the manageress, but who refused to give her name, defended the policy.
She said: “It’s a predominantly Asian community around here and we’re catering for that. It’s a cultural thing.
Kids Go Wild recently opened in Sparkhill and boasts it is the first soft play venue in the country for just mums and their kids.
Staff have told dads they are not allowed in for ‘‘cultural’’ reasons – but the Equality and Human Rights Commission is now looking into the ban.
Kids Go Wild advertises itself as “the UK’s first ladies and children’s only soft play centre.”
But a Tyseley dad-of-one, who was handed a flyer, said: “It’s completely disgusting – it’s sexist. To turn me away because I’m a man is against the Equality Act.”
The Equality and Human Rights Commission is now set to look into the ban at the venue in Fernley Road.
When the Birmingham Mail rang the play centre a woman who claimed to be the manageress, but who refused to give her name, defended the policy.
She said: “It’s a predominantly Asian community around here and we’re catering for that. It’s a cultural thing.
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